Our visitor promise – our privacy policy
Who we are
The Enchanted Forest® Community Trust is a registered charity (Registration Number SC045237) set up to run the Enchanted Forest sound and light show. Our ICO registration reference is ZA351208.
Operated by a voluntary board of Charity Trustees, they have overseen the running and implementation of the event to the direct benefit of the local Highland Perthshire area every year since 2010.
The aim of the organisation is to carry out activities that directly benefit the community.
What data we collect
Like most organisations, we collect data in the natural course of running our business.
This privacy policy explains how we comply with the GDPR (General Data Protection Regulation) and the PECR (Privacy and Electronic Communications Regulations).
All of The Enchanted Forest Community Trust’s data is shared with our appointed marketing contractor Volpa Ltd who trade as Cunningly Good Group and who are responsible for managing the event’s marketing communications. They have worked with the event since 2008.
We also share selected aspects of our data with other third party contractors who are appointed as our senior management team to enable them to fulfil their roles.
We like to keep things simple so here’s an overview of what data we collect, when and what we do with it:
Show Visitors Data
Our show visitors purchase their tickets via our appointed ticketing agent partner, SEE Tickets Ltd, who manage all the financial transactions on our behalf.
They provide us with secure access to their systems via an online platform and through mobile app technology to enable us to:
- Track sales transactions
- Monitor show capacities
- Scan and approve ticket based access to the show
- Resolve customer enquiries
They also share with us anonymised customer data analysis using ACORN profiling that segments our audience into different demographics (based on postcode analysis) and which we use for marketing planning purposes.
For those customers who opt in via the ticket purchasing process with SEE Tickets Ltd to have their contact data shared with The Enchanted Forest Community Trust, they will also be added to our E-Newsletter list to receive notifications and information about future shows
Our E-Newsletter Subscribers
The Enchanted Forest Community Trust sends no more than 48 e-newsletters to our database over the course of a year. These e-newsletters include:
- Access to our exclusive Pre-Sale period before tickets go on public sale
- Notifications of when tickets are on public sale
- Updates and news about the show, The Enchanted Forest Community Trust and its charitable efforts
The only personal data we collect and store in this database, which is managed on a secure platform provided by Mailchimp is:
- Your First Name
- Your Second Name
- Your Email Address
- Your Gender
- Your Geographical Location (by closest city)
- The Year(s) you Attended the event
- The number of tickets you purchased (e.g 2, 4 etc)
You can unsubscribe from this database at any time by simply choosing the “Unsubscribe” option on the footer of every email or by emailing us at info@enchantedforest.org.uk
Email marketing messages may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of subscriber data relating to engagement, geographic, demographics and already stored subscriber data.
Periodically, you may be asked to re-verify your subscription to this mailing list to ensure you still wish to receive communications from us.
Our Online Merchandise Shop Customers
The Enchanted Forest Community Trust sells official store merchandise direct to customers via our online store which is hosted at https://www.enchantedforest.org.uk
In order to fulfil those orders we collect the following data:
- Your Name
- Your Mailing Address
- Contact Telephone Number (in case we need to contact you about your order)
- Email Address (to send you our electronic receipt)
- Your Order Details (so that we can send you everything you ordered)
- Your order value and any tax paid on the purchase
We do not collect or store your payment details. Payment for all orders on our site is taken via Stripe and is managed via their secure payment portal.
As is compliant with current UK accounting regulations this data is stored for a period of 7 years so that we can provide an adequate accounting audit trail of purchase transactions. The data is stored in our online store software which is built on a WordPress platform and operated using Woocommerce both of which are fulling compliant with GDPR regulatory requirements. Our website is hosted securely on a UK based server by Kinsta. After 7 years the data can be deleted in line with current accounting practices.
For those customers who opt in via the merchandise purchasing process, they will also be added to our E-Newsletter list to receive notifications and information about future shows.
Our use of Website Cookies
This website uses cookies to better the users experience while visiting the website. As required by legislation, where applicable this website uses a cookie control system, allowing the user to give explicit permission or to deny the use of /saving of cookies on their computer / device.
What are cookies? Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.
Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors or use the cookie control system if available upon their first visit.
This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Cookies are small text files that can be used by websites to make a user’s experience more efficient.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.
This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
You can at any time change or withdraw your consent from the Cookie Declaration on our website.
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.
Please state your consent ID and date when you contact us regarding your consent.
Your consent applies to the following domains: www.enchantedforest.org.uk
Website Visitor Tracking
This website uses tracking software to monitor its visitors to better understand how they use it. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement, usage of the website and any anonymised transaction data, but will not store, save or collect personal information.
Specifically we use:
- Google Analytics and Google Tag Manager (which helps us understand what pages you visit, how long you spend on those pages and where in the world you are from.)
- Facebook Pixel (which helps us serve digital advertising to you via the Facebook platform if you have already visited our website.)
Downloads & Media Files
Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available users are advised to verify their authenticity using third party anti virus software or similar applications.
We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti virus software or similar applications.
External Website Links & Third Parties
Although we only look to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites)
Shortened URL’s; URL shortening is a technique used on the web to shorten URL’s (Uniform Resource Locators) to something substantially shorter. This technique is especially used in social media and looks similar to this (example: http://bit.ly/zyVUBo). Users should take care before clicking on shortened URL links and verify their authenticity before proceeding.
We cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.
Social Media Policy & Usage
We adopt a Social Media Policy to ensure our business and our staff conduct themselves appropriately online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.
There may be instances where our website features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page
If you have concerns about how your data is being handled
We have taken every reasonable step to ensure that your data is handled securely and appropriately to enable us to deliver on our promises to you, however if you feel this is not the case, we want to know.
If you believe you have grounds for complaint about the way your data is being handled by The Enchanted Forest Community Trust, please contact:
Tricia Fox, Marketing Manager at marketingteam@enchantedforest.org.uk
You may also wish to contact the Information Commissioner’s Office who are responsible for upholding data protection in the United Kingdom. Details of your rights and how to contact them are online at: https://ico.org.uk/
Policy Updated: 25/7/25